Egale Centre

BACKGROUND

There’s an urgent need for a shelter dedicated to offering Toronto’s homeless LGBTQ youth a safe environment, a sense of community and hope for a better future by aiding their transition to stable, long-term and independent housing. Egale Centre will be Canada’s first and Toronto’s only shelter exclusively dedicated to serving homeless LGBTQ youth.  

OBJECTIVES

Design and develop a brand that:
Is flexible and can be applied across all phases of the project;
Speaks and responds to the needs of Toronto’s LGBTQ2S youth; and
Is seen as credible to the project’s broader stakeholder group, including potential donors, media, government and general public. 

RESEARCH & BRAND DEVELOPMENT

NEW WORDMARK & ICON

STATIONARY

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